Gemma Collins drives online fashion searches with her new look
Essex diva to fashion icon: Gemma Collins’ summer outfits increase fashion searches by 38%, after losing 3 stone in lockdown.
LovetheSales.com tracked fashion searches for each outfit Gemma Collins has worn, since revealing her lockdown weight loss.
Since the beginning of June, Gemma’s outfit choices have led to an increase in demand for similar styles and looks online. One of Gemma’s looks will increase fashion searches for similar styles by an average of 38% - online.
The reality star lost an incredible three stone while on a strict diet and exercise regime during lockdown and has been showing off her new look in a number of form flattering outfits.
In a post to her 1.9 million followers on June 9th, Gemma explained, “Lots of you have been asking me how I am looking so good. (I’m) keeping on track of my weight loss and continuing to stay motivated.”
The Essex diva has been a fashion inspiration for plus size women everywhere. Gemma told her fans on Instagram “I have always been body confident no matter of size” after dropping from a size 24 at the start of the year.
In what celebrity stylists have dubbed ‘the GC Effect’, the Towie star is fast becoming a fashion icon for plus size women across the UK.
Stuart McClure, co-founder of LovetheSales.com commented: “Gemma is a great body confidence ambassador.”
“On LovetheSales.com we have already seen ‘the GC Effect’ impact fashion searches this summer. Since Gemma shared her weight loss story we have seen searches for ‘plus size fashion’ increase by 11% year-on-year.”
Gemma’s Top 10 summer outfits influencing fashion searches
10. June 24, 2020
Searches for ‘plus size daisy dresses’ are up by 16% in July, compared to a year ago, thanks to this gorgeous daisy print dress that Gemma wore at the back end of June.
9. June 6, 2020
The Towie star looked pretty in pink, wearing a neon pink mac from her own fashion range. In June, searches for pink macs increased by 19%, compared to the previous year.
8. July 8, 2020
Gemma channeled her inner barbie, wearing this pink midi dress from her own collection. Demand for ‘pink midi dresses’ has shot up as a result in July, increasing by 20% year-on-year.
7. July 16, 2020
White jeans are a summer favourite and Gemma had her fans craving a pair after she wore these jeans with 4 different outfits in the space of a week. Searches for ‘white jeans’ have spiked in the last week, increasing by 22%.
6. June 24, 2020
Fans loved Gemma’s cute paisley style mini dress. So much so, that shopping searches for ‘paisley mini dresses’ increased by 29% in the last week of June, compared to the same period a year ago.
5. June 9, 2020
The plus size jumpsuit was a big hit with her followers, with searches for ‘plus size jumpsuits’ increasing by 36% in July, compared to July 2019.
4. June 14, 2020
The blonde bombshell looked dazzling when she posted a photo of her in a mustard short sleeved midi dress. Searches for ‘mustard colour midi dresses’ increased by 49% towards the end of June.
3. June 27, 2020
Gemma showed off her fabulous weight loss in true summer style, wearing a form fitting 2 piece floral set. Gemma told her followers “It's been a long time since I showed my midriff.” The reality star’s outfit struck a chord with shoppers and online demand for floral 2 piece sets increased by 57% in July.
2. July 6, 2020
Gemma launched her own range plus size pyjamas during lockdown, jumping on the huge loungewear trends in April and May. The Essex diva promoted eight loungewear looks on her Instagram, in the space of two days. The outfits caused a fashion frenzy online with 66% more women searching for ‘plus size pyjamas’ in July, compared to a year ago.
1. June 11, 2020
GC wowed fans with this super summery and sophisticated look. Searches for frill hem ‘midi dresses’ increased by a whopping 67% in June, compared to the same period a year ago.
Many of Gemma’s outfits come from her own collection of plus size clothing, a venture she launched back in 2015. These outfits are providing fashion inspiration for plus size women, in their search for fashionable, great fitting clothing.
Celebrity Stylist, Jessica Stein, commented on Gemma’s top 10 outfits, “Fashion fans are loving Gemma’s new look and I can see why.”
“She proves that you can look fabulous in a two piece or a form fitting dress, whatever size you are. I love the dresses Gemma has chosen to show off her weight loss journey. She either goes with a trendy pattern or a bold colour, and that’s what summer clothing is all about.”
“There aren’t many plus size celebrities in the media and having a fashion diva like Gemma in fashion magazines sends a positive message. This will certainly help plus size women across the UK who are looking for a little fashion inspiration this summer.”
Analysis is based on search data, page views and sales metrics of 4 million British shoppers searching 6 million fashion items on LovetheSales.com.
LovetheSales.com is a global marketplace for online shopping and discounts.
