Fashion Data Daily
Daily fashion insights on what is influencing global fashion trends
Our fashion data analysts track fashion searches, demand data and sales data across 12m global fashion shoppers.
As a fashion marketplace, we are perfectly positioned to break trending data on what shoppers are buying and what is influencing them.
Whether it’s from super celebs, viral TV series or regal royals - we tell you who is influencing fashion demand on a daily basis.
The fashion data you need to power your story.
FASHION DATA - WEDNESDAY 01.06.22
Misguided suffer (-200,000) fewer searches after losing their Love Island sponsorship according to data experts
(-83%) decrease in fashion searches for ‘Misguided (since losing their sponsorship)
(-200,000) decrease in fashion searches for ‘Misguided’ (since losing their sponsorship)
(-18%) decrease in fashion searches for ‘I Saw It First’ (since losing their sponsorship)
(-100,000) decrease in fashion searches for ‘I Saw It First’ (since losing their sponsorship)
FASHION DATA - MONDAY 30.05.22
Stranger Things causes (+103%) surge in searches for ‘Retro fashion’ after season 4 release
(+103%) surge in fashion searches for ‘Retro Fashion’ (as compared to the prior 48 hours)
(+80%) increase in fashion searches for ‘80’s Clothing’ (as compared to the prior 48 hours)
(+20%) increase in brand searches for ‘Quiksilver’ (as compared to the prior 48 hours)
FASHION DATA - MONDAY 23.05.22
Demand for ‘Tracksuits’ soars (+138%) after Balenciaga x Adidas runway is finally revealed
(+138%) surge in fashion demand for ‘Tracksuits’ (as compared to the prior 24 hours)
(+51%) increase in fashion searches for ‘Streetwear’ (as compared to the prior 24 hours)
(+25%) increase in brand searches for ‘Balenciaga’ (as compared to the prior 24 hours)
(+13%) rise as well in brand searches for ‘Adidas’ (as compared to the prior 24 hours)
FASHION DATA - TUESDAY 17.05.2022
Kourtney Kardashian generates (+157%) for ‘White Bodycon Dresses’ after releasing wedding photos
(+157%) surge in fashion searches for ‘White Bodycon Dresses’ (as compared to the past 24 hours)
(+86%) rise in fashion searches for ‘Velvet Heels’ (as compared to the past 24 hours)
(+53%) rise in fashion searches for ‘Cross Necklaces’ (as compared to the past 24 hours)
(+18%) increase in brand searches for ‘Dolce & Gabbana’ (as compared to the past 24 hours)
FASHION DATA - MONDAY 16.05.2022
Doja Cat and Megan Fox cause (+179%) rise in fashion demand for ‘Strapless Dresses’ after BBMAs red carpet
(+179%) surge in fashion demand for ‘Strapless Dresses’ (as compared to the prior 24 hours)
(+76%) increase in fashion demand for ‘Men’s Black Blazers’ (as compared to the prior 24 hours)
(+67%) increase as well in fashion demand for ‘Black Dresses’ (as compared to the prior 24 hours)
(+25%) rise in fashion demand for ‘Plunge Dresses’ (as compared to the prior 24 hours)
FASHION DATA - FRIDAY 29.04.2022
Downton Abbey causes (+182%) rise in fashion searches for ‘Flapper Style Dresses’ ahead of ‘A New Era’ premiere
(+182%) surge in fashion searches for ‘Flapper Style Dresses’ (as compared to the prior week)
(+65%) increase in fashion searches for ‘Men’s Sweater Vests’ ’ (as compared to the prior week)
(+40%) rise in fashion searches for ‘1920’s Style Clothing’ (as compared to the prior week)
(+34%) rise in fashion searches for ‘Pearl Necklaces’ (as compared to the prior week)
FASHION DATA - TUESDAY 12.04.2022
Rihanna creates (+191%) in fashion demand for ‘Lace Bodysuits’ in just 2 hours after pregnant Vogue cover
(+191%) surge in fashion demand for ‘Lace Bodysuits’ (in just 2 hours)
(+110%) increase in fashion demand for ‘Lace gloves’(in just 2 hours)
(+40%) increase in fashion demand for ‘Red Heels’ (in just 2 hours)
FASHION DATA - TUESDAY 12.04.2022
Billie Eilish creates (+148%) in shopping demand for ‘Velcro Trainers’ after releasing Nike collaboration video
(+148%) surge in fashion demand for ‘Velcro Trainers’ (as compared to the prior 24 hours)
(+115%) increase in fashion demand for ‘Beige Hoodies’ (as compared to the prior 24 hours)
(+49%) increase in fashion demand for ‘Beige Joggers’ (as compared to the prior 24 hours)
(+18%) rise in brand searches for ‘Nike Air Force 1’ (as compared to the prior 24 hours)
FASHION DATA - FRIDAY 08.04.2022
The Weekend and HoYeon Jung create (+138%) in demand for ‘Blazer Dresses’ after ‘Out of Time’ music video
HoYeon Jung
(+138%) surge in fashion searches for ‘Blazer Dresses’ (as compared to the prior 48 hours)
(+69%) increase in fashion searches for ‘Halter Neck Dresses’ (as compared to the prior 48 hours)
(+30%) increase in fashion searches for ‘Chunky Necklaces’ (as compared to the prior 48 hours)
The Weekend
(+40%) rise in fashion searches for ‘Men’s Gold Chains’ (as compared to the prior 48 hours)
(+17%) rise in fashion searches for ‘Men’s Black Suits’ (as compared to the prior 48 hours)
FASHION DATA - MONDAY 04.04.2022
Doja Cat and Olivia Rodrigo create (+180%) shopping surge for ‘Bardot Dresses’ after Grammys red carpet
(+180%) increase in fashion searches for ‘Bardot Dresses’ (after the red carpet)
(+81%) increase in fashion searches for ‘Black Dresses’ (after the red carpet)
(+38%) increase in fashion searches for ‘Relaxed Suits’ (after the red carpet)
(+25%) increase in fashion searches for ‘Black Sunglasses’ (after the red carpet)
FASHION DATA - THURSDAY 31.03.2022
Lizzo causes (+72%) in searches for ‘Plus Size Shapewear’ with inclusive shapewear announcement
(+72%) increase in fashion searches for ‘Plus Size Shapewear’ (as compared to the prior 24 hours)
(+48%) increase in fashion searches for ‘Shapewear’ (as compared to the prior 24 hours)
(+25%) increase in fashion searches for ‘Spanx’ (as compared to the prior 24 hours)
(+19%) increase in brand searches for ‘Fabletics’ (as compared to the prior 24 hours)
FASHION DATA - WEDNESDAY 30.03.2022
Russian invasion of Ukraine creates (+809%) in demand for ‘Blue and Yellow Clothing’
(+809%) surge in fashion demand for ‘Blue and Yellow Clothing’ (since the invasion of Ukraine)
(+306%) rise in fashion searches for ‘Ukraine Clothing’ (since the invasion of Ukraine)
(+100%) increase in fashion demand for ‘Camouflage Print Clothing’ (since the invasion of Ukraine)
FASHION DATA - MONDAY 28.03.2022
Oscar’s Fashion: Timothee Chalamet and Zendaya cause (+326%) in demand for ‘Unisex fashion’
Zendaya
(+326%) increase in fashion demand for ‘Unisex Fashion’ (in 24 hours)
(+135%) surge in fashion demand for ‘Women’s Cropped Shirts’ (in 24 hours)
(+104%) increase in fashion searches for ‘Women’s White Shirts’ (in 24 hours)
(+43%) increase in fashion demand for ‘Women’s suits’ (in 24 hours)
Timothee Chalamet
(+257%) rise in fashion demand for ‘Men’s Sequin Jackets’ (in 24 hours)
(+100%) rise in fashion searches for ‘Timothee chalamet fashion’ (in 24 hours)
FASHION DATA - MONDAY 28.03.2022
Bridgeton season 2 release creates a (+146%) shopping surge for 'Floral Dresses'
(+146%) surge in fashion demand for ‘Floral Print Dresses’ (since the release of season 2)
(+96%) increase in fashion demand for ‘Cropped Jackets’ (since the release of season 2)
(+84%) rise in fashion demand for ‘Regency Dresses’ (since the release of season 2)
(+63%) increase in fashion demand for ‘Silk Gloves’ (since the release of season 2)
We have also seen an uplift in men’s fashion for the following:
(+89%) increase in fashion demand for ‘Military Blazers’ (since the release of season 2)
(+77%) also increase in fashion demand for ‘Waistcoats’ (since the release of season 2)
FASHION DATA - MONDAY 14.02.2022
Inventing Anna causes (+200%) surge in demand for ‘Red Bardot Dresses’ after releasing on Netflix
(+200%) increase in fashion demand for ‘Red Bardot Dresses’ (as compared to the prior 48 hours)
(+132%) increase in fashion demand for ‘Pink Scarves’ (as compared to the prior 48 hours)
(+130%) increase in fashion demand for ‘Floral-Print Blazers’ (as compared to the prior 48 hours)
(+108%) increase in fashion demand for ‘Blue Headwraps’ (as compared to the prior 48 hours)
(+96%) increase in fashion demand for ‘Check-Print Coats’ (as compared to the prior 48 hours)
(+60%) increase in fashion demand for ‘Sequin Dresses’ (as compared to the prior 48 hours)
(+59%) increase in fashion demand for ‘Sequin Dresses’ (as compared to the prior 48 hours)
FASHION DATA - WEDNESDAY 09.02.2022
Kim Kardashian causes (+400%) shopping surge for ‘Loewe Dresses’ with another American Vogue cover
On the cover
(+400%) surge in fashion demand for ‘Loewe Dresses’ (as compared to the prior 24 hours)
(+220%) surge in fashion demand for ‘Metallic Dresses’ (as compared to the prior 24 hours)
(+26%) surge in brand searches for ‘Loewe' (as compared to the prior 24 hours)
Inside the issue
(+157%) surge in fashion demand for ‘Balenciaga Bodysuits’ (as compared to the prior 24 hours)
(+121%) surge in fashion demand for ‘Balmain Dresses’ (as compared to the prior 24 hours)
(+100%) surge in fashion demand for ‘Halter-neck Dresses’ (as compared to the prior 24 hours)
(+45%) surge in fashion demand for ‘Cut-Out Dresses’ (as compared to the prior 24 hours)
FASHION DATA - WEDNESDAY 09.02.2022
Adele causes a (+376%) surge in demand for ‘Black Velvet Dresses’ after stealing both the show and red carpet at the BRITs last night.
(+376%) increase in fashion demand for ‘Black Velvet Dresses’ (as compared to the past 24 hours)
(+173%) increase in fashion demand for ‘Plunge Dresses’ (as compared to the past 24 hours)
(+100%) increase in fashion demand for ‘Gold Dresses’ (as compared to the past 24 hours)
(+90%) increase in fashion demand for ‘Little Black Dresses’ (as compared to the past 24 hours)
(+69%) increase in fashion demand for ‘Velvet Mini Dresses’ (as compared to the past 24 hours)
(+43%) increase in fashion demand for ‘Armani Dresses’ (as compared to the past 24 hours)
(+31%) increase in fashion demand for ‘Valentino Dresses’ (as compared to the past 24 hours)
FASHION DATA - TUESDAY 08.02.2022
Euphoria’s latest episode causes (+566%) surge in demand for ‘Charcoal T-Shirts’ after dramatic fashion-filled episode
(+566%) surge in fashion demand for ‘Charcoal T-Shirts’ (as compared to the prior 24 hours)
(+388%) surge in fashion demand for ‘Blue Fishnet Tops’ (as compared to the prior 24 hours)
(+272%) surge in fashion demand for ‘Blue Polo Tops’’ (as compared to the prior 24 hours)
(+138%) surge in fashion demand for ‘Pink Hoodies’ (as compared to the prior 24 hours)
(+100%) surge in fashion demand for ‘Tiger-Striped Tops’ (as compared to the prior 24 hours)
(+98%) surge in fashion demand for ‘Peter Pan Collars’ (as compared to the prior 24 hours)
(+24%) surge in fashion demand for ‘Converse Trainers’ (as compared to the prior 24 hours)
FASHION DATA - FRIDAY 04.02.2022
‘And Just Like That’ finale causes a (+1085%) furious surge for ‘Valentino Dresses’ after fashion farewell to Mr. Big
(+1085%) increase in fashion demand for ‘Valentino Dresses’ (as compared to the prior 24 hours)
(+273%) increase in fashion demand for ‘Pink Gloves’ (as compared to the prior 24 hours)
(+214%) increase in fashion demand for ‘Lace Jackets’ (as compared to the prior 24 hours)
(+194%) increase in fashion demand for ‘Long Orange Dresses’ (as compared to the prior 24 hours)
(+171%) increase in fashion demand for ‘Green Pearl Necklaces’ (as compared to the prior 24 hours)
(+117%) increase in fashion demand for ‘Floral Print Dresses’ (as compared to the prior 24 hours)
(+94%) increase in fashion demand for ‘Sequin Bags’ (as compared to the prior 24 hours)
(+72%) increase in fashion demand for ‘Erdem Dresses’ (as compared to the prior 24 hours)
(+63%) increase in fashion demand for ‘Pink Jackets’ (as compared to the prior 24 hours)
FASHION DATA - WEDNESDAY 02.02.2022
Kim Kardashian causes (+513%) surge in fashion demand for ‘Leopard Print Coats’ in 24 hours after starring in latest Balenciaga campaign
(+513%) increase in fashion demand for ‘Leopard Print Coats’ (as compared to the prior 24 hours)
(+325%) increase in fashion demand for ‘Neon Green Bags’ (as compared to the prior 24 hours)
(+233%) increase in fashion demand for ‘Black Overcoats’ (as compared to the prior 24 hours)
(+100%) increase in fashion demand for ‘Cat Sunglasses’ (as compared to the prior 24 hours)
(+65%) increase in fashion demand for White Saddle Bags’ (as compared to the prior 24 hours)
(+37%) increase in fashion demand for ‘Black Stilettos’ (as compared to the prior 24 hours)
FASHION DATA - TUESDAY 01.02.2022
Euphoria’s latest episode causes a (+284%) surge in fashion demand for ‘Green Slip Dresses’ mere hours after release
(+284%) increase in fashion demand for ‘Green Slip Dresses’ (as compared to the prior hours)
(+247%) increase in fashion demand for ‘Pink One Pieces’ (as compared to the prior hours)
(+204%) increase in fashion demand for ‘Patchwork Dresses’ (as compared to the prior hours)
(+135%) increase in fashion demand for ‘Pink Tulle Dresses’ (as compared to the prior hours)
(+86%) increase in fashion demand for ‘Men’s Striped Sweatshirts’(as compared to the prior hours)
(+81%) increase in fashion demand for ‘Oversized Tops’ (as compared to the prior hours)
FASHION DATA - MONDAY 31.01.2022
Rihanna pregnancy photos cause a (+200%) increase in search for ‘Pink Padded Coats’ in just an hour
Rihanna's influence
(+200%) increase in fashion demand for ‘Pink Padded Coats’ (as compared to the prior hour)
(+175%) increase in fashion demand for ‘Ripped Blue Jeans’ (as compared to the prior hour)
(+80%) increase in fashion demand for ‘Pearl Necklaces’ (as compared to the prior hour)
Asap Rocky's influence
(+124%) increase in fashion demand for ‘Men’s Sweater Vests’ (as compared to the prior hour)
(+78%) increase in fashion demand for ‘Men’s Leather trousers’ (as compared to the prior hour)
(+75%) increase in fashion demand for ‘Carhartt Jackets’ (as compared to the prior hour)
FASHION DATA - MONDAY 24.01.2022
YellowJackets S1 reignites demand for Y2K soccer fashion (+136%)
We are tracking fashion demand across 12m fashion shoppers for…
(+136%) increase in fashion demand for ‘V-neck Soccer Jerseys’ (in January 2022 v January 2021 data)
(+100%) increase in fashion demand for ‘Vintage Soccer Shorts’ (in January 2022 v January 2021 data)
(+42%) increase in fashion demand for ‘Sports Bras’ (in January 2022 v January 2021 data)
(+41%) increase in fashion demand for ‘Knee High Sport Socks’ (in January 2022 v January 2021 data)
(+35%) increase in brand searches for 'Umbro' (in January 2022 v January 2021 data)
(+19%) increase in fashion searches for ‘Bike Shorts’ (in January 2022 v January 2021 data)
FASHION DATA - WEDNESDAY 19.01.2022
Demand for ‘Squid Game Fashion’ surges (+163%) in the hours following Bape x Squid Game fashion collaboration announcement
(+163%) increase in fashion demand for ‘Squid Game Fashion’ (in the hours following the announcement).
(+100%) increase in fashion demand for ‘Squid Game T-Shirts’ (in the hours following the announcement).
(+90%) increase in fashion demand for ‘BAPE x Squid Game’ (in the hours following the announcement).
(+58%) increase in brand searches for ‘BAPE’ (in the hours following the announcement).
FASHION DATA - TUESDAY 18.01.2022
Emma Radacanu sparks furious demand today for ‘Nike Tennis Skirts’ (+525% increase)
(+525%) increase in fashion demand for ‘Nike Tennis Skirts’ (in the last 12 hours)
(+93%) increase in fashion demand for ‘Nike Visors’ (in the last 12 hours)
(+39%) increase in fashion demand for ‘Tennis Sneakers’ (in the last 12 hours)
(+29%) increase in fashion demand for ‘Tennis Dresses’ (in the last 12 hours)
FASHION DATA - TUESDAY 18.01.2022
Demand for ‘Plaid Dresses’ surges 395% after the latest episode of Euphoria
(+395%) in fashion demand for ‘Plaid Dresses’ (in the last 24 hours)
(+185%) in fashion demand for ‘Faux Fur Jackets’ (in the last 24 hours)
(+183%) in fashion demand for ‘Green Bikini Sets’ (in the last 24 hours)
(+150%) in fashion demand for ‘Seashell Necklaces’ (in the last 24 hours)
(+144%) in fashion demand for ‘Plaid Trousers’ (in the last 24 hours)
(+120%) in fashion demand for ‘Green Cardigans’ (in the last 24 hours)
(+138%) in fashion demand for ‘Peter Pan Collars’ (in the last 24 hours)
(+132%) in fashion demand for ‘Purple Sequin Dresses’ (in the last 24 hours)
(+100%) in fashion demand for ‘Oversized Print T-Shirts’ (in the last 24 hours)
FASHION DATA - FRIDAY 14.01.2022
British Vogue cover featuring nine black models causes 357% increase for ‘White Nail Polish’
(+357%) increase in demand for ‘White Nail Polish’ (in the hours following the release)
(+110%) increase in demand for ‘Black Shiny Jackets(in the hours following the release)
(+31%) increase in demand for ‘Black Heels(in the hours following the release)
(+26%) increase in demand for ‘Black Dresses’ (in the hours following the release)
FASHION DATA - THURSDAY 13.01.2022
Adele’s ‘Oh My God’ video causes 316% increase for ‘Brocade-Print Clothing’
(+316%) increase in demand for ‘Brocade Print Clothing’ (in the hours following the release)
(+170%) increase in demand for ‘Black Leather Gloves’ (in the hours following the release)
(+100%) increase in demand for ‘Polka Dot Tops’ (in the hours following the release)
(+78%) increase in demand for ‘Black Corset Tops’ (in the hours following the release)
(+77%) increase in demand for ‘Pearl Drop Earrings’ (in the hours following the release)
FASHION DATA - WEDNESDAY 12.01.2022
Euphoria S2 premiere causes 890% increase demand for black cut-out dresses
(+890%) increase in demand for ‘black cut-out dresses’
(+143%) increase in demand for ‘blue strappy dresses’
(+100%) increase in demand for ‘charm necklaces’
(+125%) increase in demand for ‘lace-up heels’
(+53%) increase in demand for ‘mesh tops’
(+22%) increase in demand for ‘green cardigans’
(+90%) increase in fashion searches for ‘puff sleeves’
FASHION DATA - TUESDAY 11.01.2022
Gap Hoodies demand soars by 287% after Kanye’s ‘Heaven and Hell’ video
(+287%) increase in fashion demand for ‘Gap Hoodies’ (in the hours following the release)
(+61%) increase in fashion demand for ‘Black Gap Hoodies’ (in the hours following the release)
(+18%) increase in brand searches for ‘Gap products’ (in the hours following the release)
(+17%) increase in brand searches for ‘Yeezy products’ (in the hours following the release)
FASHION DATA - MONDAY 10.01.2022
Kate Middleton causes 1556% surge for ‘puffy sleeve dresses’ 24 hours after 40th birthday photos released.
(+1556%) increase in demand for ‘puffy sleeve dresses’ (in the 24 hours following the release )
(+669%) increase in demand for ‘red satin dresses’ (in the 24 hours following the release)
(+200%) increase in brand searches for ‘Alexander McQueen’ (in the 24 hours following the release)
(+151%) increase in fashion demand for ‘Diamond Earrings’ (in the 24 hours following the release)
(+133%) increase in fashion demand for ‘Ruffle Dresses’ (in the 24 hours following the release)
(+90%) increase in demand for ‘pearl dresses’ (in the 24 hours following the release
FASHION DATA - THURSDAY 06.01.2022
Demand for Sequin Capes soars by 900% following Squid Game star HoYeon Jung cover of American Vogue
(+900%) surge in fashion demand for ‘Sequin Capes’ (in the 24 hours following the release of the cover)
(+156%) rise in fashion demand for ‘Gold Hoop Earrings’ (in the 24 hours following the release of the cover)
(+108%) increase in fashion demand for ‘Pearl Earrings’ (in the 24 hours following the release of the cover)
(+25%) also increase in fashion demand for ‘Embroidered Dresses’ (in the 24 hours following the release of the cover)
FASHION DATA - TUESDAY 04.01.2022
Leaked photos of 'Diana's costumes' in The Crown S5 sends shoppers searching for Diana like ‘Shift Dresses’
(+180%) increase in fashion demand for ‘Shift Dresses’ (as compared to the prior 24 hours)
(+140%) also increase in fashion demand for ‘Garrard Jewellers’ (as compared to the prior 24 hours)
(+39%) increase in fashion searches for ‘Square Neckline Dresses’ (as compared to the prior 24 hours)
FASHION DATA - THURSDAY 23.12.2021
Demand for Chanel Bags has increased by 125% since March 2020 despite raising prices 4 different times in same time period
(+125%) increase in fashion demand for the ‘Chanel flap bag’ (as compared to March 2020)
(+122%) also increase in fashion demand for ‘Chanel Bags’ (as compared to March 2020)
(+81%) rise in fashion demand for ‘Chanel’ (as compared to March 2020)
(+60%) also rise in fashion demand for ‘Chanel 2.55 Bags’ (as compared to March 2020)
FASHION DATA - WEDNESDAY 22.12.2021
Demand for ‘Heart Prints’ soars 733% alongside release of ‘Emily In Paris’ season 2
(+733%) surge in fashion demand for ‘Heart Prints’ (in the hours following the release)
(+426%) also surge in fashion searches for ‘French Fashion’ (in the hours following the release)
(+200%) increase in fashion searches for ‘Tods Bags’ (in the hours following the release)
(+170%) rise in fashion demand for ‘Pink Boots’ (in the hours following the release)
(+100%) increase in fashion demand for ‘Baby Doll Dresses’ (in the hours following the release)
(+90%) increase in fashion demand for ‘Prada Purses’ (in the hours following the release)
(+65%) increase in fashion demand for ‘Berets’ (in the hours following the release)
(+38%) increase in fashion demand for ‘Bucket Hats’ (in the hours following the release)
(+34%) increase in fashion demand for ‘Plunge Dresses’ (in the hours following the release)
FASHION DATA - TUESDAY 21.12.2021
Emma Watson causes a 200% spike in fashion demand for ‘Black Earrings’ hours after release of ‘Return to Hogwarts’
(+200%) surge in fashion demand for ‘Black Earrings’ (compared to before the release)
(+154%) also surge in fashion demand for ‘Fringe Dresses’ (compared to before the release)
(+60%) rise in fashion searches for ‘Gold Nail Polish’ (compared to before the release)
(+42%) increase in fashion searches for ‘Burgundy Coats’ (compared to before the release)
FASHION DATA - FRIDAY 17.12.2021
Demand for ‘Brown Fur Shawls’ soars 900% in the days following the release of the ‘A Very British Scandal’ trailer
(+900%) in fashion demand for ‘Brown Fur Shawls’ (in the days following the release)
(+132%) in fashion demand for ‘Pillbox Hats’ (in the days following the release)
(+128%) in fashion searches for ‘Gold Pearls’ (in the days following the release)
(+120%) also in fashion demand for ‘Floral Prints’ (in the days following the release)
(+56%) in fashion searches for ‘Purple Blazers’ (in the days following the release)
(+38%) in fashion queries for ‘Sweetheart Neckline Dresses’ (in the days following the release)
FASHION DATA - WEDNESDAY 15.12.2021
Demand for ‘Bowler Hats’ surges 102% in the days following the release of ‘Fantastic Beasts: The Secrets of Dumbledore’ trailer
(+102%) rise in fashion demand for ‘Bowler Hats’ (in the days following the release)
(+83%) increase in fashion queries for ‘Sweater Vests’ (in the days following the release)
(+79%) surge in fashion searches for ‘Burgundy Coats’ (in the days following the release)
(+22%) also increase in fashion demand for ‘Suits’ (in the days following the release)
FASHION DATA - TUESDAY 14.12.2021
Zendaya causes 240% surge in demand for Valentino
(+240%) increase in fashion demand for ‘Valentino’ (as compared to before the premiere)
(+80%) rise in fashion searches for ‘Christian Louboutin’ (as compared to before the premiere)
(+72%) surge in fashion queries for ‘Plunge Dresses’ (as compared to before the premiere)
(+53%) also increase in fashion demand for ‘Nude Dresses’ (as compared to before the premiere)
FASHION DATA - TUESDAY 14.12.2021
Kim Kardashian causes 200% increase in demand for ‘Balenciaga Dresses’
(+217%) rise in fashion demand for ‘Silver Bags’ (compared to the last 24 hours)
(+200%) increase in fashion searches for ‘Balenciaga Dresses’ (compared to the last 24 hours)
(+109%) surge in fashion demand for ‘Electric Blue Dresses’ (compared to the last 24 hours)
(+80%) rise in fashion queries for ‘Train Dresses’ (compared to the last 24 hours)
(+16%) also, increase in fashion demand for ‘Balenciaga Bags’ (compared to the last 24 hours)
FASHION DATA - MONDAY 13.12.2021
Sex And The City reboot leads to massive fashion demand days after premier - +1150% increase in demand for designer brand Dries Van Noten
(1150%) increase in demand for designer Dries Van Noten (in the days following the premier)
(+1000%) increase in demand for ‘halter neck jumpsuits’ (in the days following the premier)
(+500%) increase in demand for ‘linen jumpsuits’ (in the days following the premier)
(+203%) increase in demand for ‘pink dresses’ (in the days following the premier)
(+391%) increase in demand for Manolo Blahnik shoes (in the days following the premier)
(+223%) increase in demand for ‘pink blouses’ (in the days following the premier)
(+294%) increase in demand for ‘white skirts’ (in the days following the premier)
(+168%) increase in fashion searches for designer brand Loewe (in the days following the premier)
FASHION DATA - FRIDAY 10.12.2021
Demand for ‘Ski Sunglasses’ soars by 138% in the hours following the launch of Beyonce’s ‘Halls of Ivy’ collection
If Beyonce does anything, it's going to be a success. The pop icon's latest fashion drop for her label IvyPark, entitled 'Halls of Ivy,' has proved popular with fans and critics alike, offering a summery vibe during the winter months.
The collection's bright colours have led to people rushing to grab it while it's still in stock. The items worn by Beyonce herself, who features in the campaign, have, according to fashion data experts at LovetheSales.com, have has the most significant impact. Since the collection's release on the morning of the 10th of December, the designer's ski-style sunglasses rose by 138% in fashion searches. Other pieces from the collection, such as the many Houndstooth items, saw the print demand grow 38% as people aim to emulate the collection.
FASHION DATA - THURSDAY 09.12.2021
‘The North Face x Gucci’ second drop causes a 600% increase in fashion searches for the collaboration.
The combination of famous brands 'The North Face' and 'Gucci' caused a surge in fashion demand on the 2nd of December as both brands announced their second fashion collaboration to release.
The collection incorporated styles and designs associated with both labels. Gucci's bright colours mixed with The North Face's iconic puffer line create the jacket in new and exciting colourways. The most popular puffer jackets are the lime green ones, which fashion analysts from LovetheSales.com report led to a 660% rise in fashion searches for the product since the announcement. Their data also indicates that the boots released as part of the collaboration are popular, with an impressive 150% rise in fashion demand.
FASHION DATA - WEDNESDAY 08.12.2021
Jojo Siwa causes demand for Tulle Dresses to spike by 507%
The 7th of December saw numerous celebrities dress to impress as they walked the Peoples' Choice Awards red carpet. However, the night's most significant trend was not a type of dress but the prominence of Gen-Z celebrities. The most prominent of the night was singer and media personality Jojo Siwa. The star's pink tulle dress wowed onlookers as she showed a more elegant side to her style. The dress's popularity was communicated by fashion data experts at LovetheSales.com, reporting a 507% surge in demand for the style just hours after being pictured.
Other notable Gen-Z celebrities of the night include TikTok star Charli D'Amelio whose red satin dress saw searches within the same period rose by 329%.
FASHION DATA - TUESDAY 07.12.2021
Demand for Chanel drops by 73% following advent calendar backlash
The release of the annual Chanel advent calendar caught headlines on the 6th of December for all the wrong reasons. Recently, the calendar became the topic of social media platform Tiktok, whose users spoke publicly of the calendar due to its £610 price point.
Chanel's beauty products suffered due to their prominence in the calendar as fashion analysts from LovetheSales.com reported that beauty searches for the products decreased by 73% within 24 hours. Furthermore, the negative press has rippled along the other sections of the Chanel brand. Public searches for 'Chanel Gifts' fell by 110% when they would typically be higher.
FASHION DATA - MONDAY 06.12.2021
Jennifer Lawrence causes 130% surge in demand for ‘sparkly gold dresses’ just hours after her appearance at the Don’t Look Up premiere
The combination of an A-list actor and a film premiere can cause an online fashion storm. That is what happened on the 6th of December, with Jennifer Lawrence walking the red carpet for the Netflix film ‘Don’t Look Up,’ in which she stars.
Lawrence opted for a gold couture dress from French house Christian Dior. The dress’ classical style caught the eyes of the paparazzi and media, circulating images of her and the dress within minutes. LovetheSales.com and its fashion analysts saw the online buzz and stated they documented an impressive 130% spike in demand for ‘Sparkly Gold Dresses’ in the span of just a few hours. The Dior dress also heightened search interest for the designer, causing a 20% rise in fashion searches for the designer in the same few hours.
FASHION DATA - FRIDAY 03.12.2021
Machine Gun Kelly causes 420% rise in demand for ‘men’s nail polish’ hours after launch of nail brand ‘UN/DN LAQR’
The 3rd of December saw another shock to the fashion and beauty industry from an unlikely contender with American rapper and singer MGK (Machine Gun Kelly), releasing his line of nail polish entitled 'UN/DN LAQR.'
The launch of the line once again reinforces the change in the men's beauty industry, which is more and more embracing traditionally feminine products. As expected, the announcement has set social media ablaze, causing fans to rush to grab the nail products. The fashion data experts at LovetheSales.com have been carefully tracking the statement and its effect on social media, witnessing a 420% surge in fashion demand for 'Men's Nail Polish' in the hours following the launch. Nail polish was not the only cosmetic section affected by the release. It seems that the news has encouraged men to experiment in other beauty avenues, with the fashion demand for 'Men's Makeup' increasing by 85%.
FASHION DATA - WEDNESDAY 01.12.2021
RIHANNA CAUSES +143% INCREASE IN DEMAND FOR ‘BACKLESS DRESSES’ HOURS AFTER AWARDED ‘NATIONAL HERO OF BARBADOS’
Pop sensation, fashion icon, and now a national hero. On the evening of the 30th of November, Rihanna received the National Hero of Barbados award for her work and countless accolades. The singer and mogul known for her bold fashion statements was able to drive a suge in fashion demand in a simple orange Bottega Veneta dress.
In the hours following the awards ceremony, LovetheSalses data analysts have tracked the virality of the gown and overall outfit and uncovered that global fashion searches for 'Backless Dresses' soared 143% in the period. The popularity of the ensemble comes not just from the dress Rihanna wore, with the strappy brown heels receiving a 72% rise in women's fashion demand as well.
Regardless of whether you prefer the heels or the dress, the one thing the fashion data does show is that Rihanna's fashion impact has not waned; instead, it's strengthened.
FASHION DATA - WEDNESDAY 01.12.2021
Zendaya boosts brand searches for ‘Roberto Cavalli’ by 145% after Red Carpet look at Ballon D’Or
International actress and sensation Zendaya, most known for her role in the hit HBO show 'Euphoria,' caused quite a stir on the 30th of November as she attended the men's football awards ceremony Ballon d'Or.
The singer greeted the red carpet with a stunning backless dress accompanied with gold embellishments. The stunning look saw LovetheSales.com data analysts reporting a 143% increase in fashion demand for the backless dress in 24 hours.
In the same period, the fashion experts noted a substantial 56% rise for 'Gold Hoop Earrings,' the same as the actress's jewellery type.
FASHION DATA - TUESDAY 30.11.2021
(+280%) demand for Floral-Print Dresses’ after last night’s British Fashion Awards
On the 29th of November, the UK lay host to some of the most stylish people from across the globe as it organised the British Fashion Awards. The night was filled with an array of modish singers, actors, and more predictably influenced fashion data and demand.
Fashion analysts at LovetheSales.com have researched the event to see the influx of fashion demand in the hours following the event. From their data, it seems that the stars of the night were husband and wife Nick Jonas and Priyanka Chopra. Chopra donned the red carpet in a floral print dress; the elegant gown led to an impressive 280% increase in fashion demand as fans aim to copy the star's yellow ensemble. Her husband and singer Nick Jonas also proved a hit with a dark relaxed-fit suit. The relaxed-fit suit proved a hit, with fashion data analysts reporting a 100% surge in fashion searches for the suit style in the same period.
UPDATED: FASHION DATA - TUESDAY 30.11.2021
(+669%) increase in demand for ‘Gucci dresses’ in the days following the premiere of House of Gucci
After the 'House of Gucci' premiere on the 26th of November, fashion data collected from the past 72 hours reveal the film's impact on public fashion searches and demand.
Prominent styles and outfits from the film have become must-have items, as LovetheSales.com fashion data analysts say. Most of these clothes come from the main character Patrizia Gucci played by pop-icon Lady Gaga. Her prominent faux-fur brown coat caused an unprecedented 300% surge in fashion demand for the item, with data compared to before the release.
However, it is not just the clothes that Lady Gaga's character wears that have been affected by fashion demand. 'Pinstripe Suits' have recorded a 245% increase in the same timeframe, undoubtedly due to their prominent feature by the film's A-list male actors, including Jared Leto and Adam Driver.
The fashion data supplied emphasises not just the effect on fashion demand rather the unisex appeal of the Ridley Scott film.
FASHION DATA - MONDAY 29.11.2021
(+855%) demand for Off-White clothing following the passing of Virgil Abloh
On the evening of November 28th, Virgil Abloh, a fashion icon known for working as the artistic director of Louis Vuitton and acting as current C.E.O of Off-White, sadly passed away.
Fashion fans and the industry have gathered to celebrate the life, work, and art Virgil produced in the hours following his passing. LovetheSales.com data analysts have noted that the 'Industrial Belt,' arguably Abloh's most famous design, has received a 38% increase in fashion searches during this period. Other designs that placed Abloh on the fashion map, such as his 'The Ten' sneaker collaboration with Nike, have seen fashion searches rise by 19%.
As people mourn and commemorate the life of a fashion icon and pioneer, the one clear thing is that his passing with leaves a hole in the industry that will be hard to fill.
FASHION DATA - FRIDAY 26.11.2021
(+257%) demand for ‘Gucci bags’ alongside the ‘House of gucci’ premiere tonight
As we have reached November 26th, tonight, the highly awaited fashion film bonanza 'House of Gucci' will premiere to hoards of fans everywhere. The film, which stars several A-List celebrities such as Lady Gaga and Jared Leto, is one of the most anticipated this year.
Already just hours before the release, LovetheSales.com fashion data analysts have seen fashion searches for anything and everything Gucci continually ramping. The most significant search increase was for 'Gucci Bags,' which, contrasted against the last seven days, has seen a weekly gain of 257%, no doubt due to their continual feature throughout the film. However, less visible Gucci products in the movie, such as their slides, have recorded a 73% rise in fashion searches, revealing that the public interest positively affects the brand as a whole.
FASHION DATA - THURSDAY 25.11.2021
Demand for ‘Hobbs Coats’ soars by 317% shortly after Kate Middleton’s appearance at Prince George’s school
Even when dropping Prince George to school, the Duchess of Cambridge's casual style never fails to influence and affect fashion data and trends.
Spotted on the 25th of November, the Duchess opted for a matching vibrant pink turtleneck and coat contrasted with her black pleated trousers. LovetheSales data analysts tracked the chic outfit and noted that fashion searches for Hobbs, designer of the coat, received a 317% increase for 'Hobbs Coats' in a matter of hours. Kate's bold pink choice also caught public attention; fashion data reveals a 103% and 52% increase for 'Pink Turtlenecks' and 'Coats,' respectively.
FASHION DATA - TUESDAY 23.11.2021
Tiger King 2 causes huge uplift of 203% for Animal Print clothing since November 17th
November 17th saw the release of the highly anticipated sequel to Netflix's smash-hit 'Tiger King.' The central theme of Big cats and Joe Exotic unsurprisingly led to a furious rise for animal prints in the seven days since its premiere. LovetheSales recorded a 203% increase in page clicks for 'Animal Print Clothing.' These fashion searches translate into sales, with 'Animal Print Boots' seeing a 170% increase in sales.
FASHION DATA - FRIDAY 19.11.2021
Fashion searches for ‘White Blouses’ shoots up by 177% after Meghan Markle’s appearance on the Ellen show last night
Meghan Markle’s appearance on the 18th of November at popular daytime talkshow Ellen has again spurred online fashion searches for the Duchess’ clothes and style.
Since the appearance, LovetheSales analysts have tracked a spike in online women’s fashion searches over the 24 hour period. The patterned white blouse that the royal wore is most notable, generating an impressive 177% rise. Meghan is still a fashion powerhouse causing the Oscar De La Renta design to sell out.
FASHION DATA - FRIDAY 19.11.2021
Demand for ‘Sequin Gowns’ soars overnight by 809% after Kate Middelton’s appearance at the Royal Variety Show
All eyes were on the Duchess of Cambridge, Kate Middleton, after dazzling in an Emerald Gown for the Royal Variety Show on the 18th of November.
The Jenny Packham dress sent fans of the royal online, frantically searching to mirror the look, surging online searches. Compared to the prior week, LovetheSales.com analysts tracked an 809% increase in fashion demand for ‘Sequin Gowns.’ Features of the dress, such as its prominent ‘Shoulder Pads’, saw boosted fashion searches of 82% in the same period.
FASHION DATA - WEDNESDAY 17.11.2021
Demand for ‘Men’s Makeup’ soars by 393% after the announcement of Harry Styles’ new beauty line ‘Pleasing’
The highly successful release of Harry Styles' unisex nail polish line 'Pleasing' has proven the singer to be an overnight beauty pioneer. The brand's gender-beauty blurring message is causing a drastic rise in demand for men's beauty products.
Compared to the prior week's fashion data, the numbers are astounding, with 'Men's Nail Polish' soaring 512%. The 'Harry Effect' is not limited to nail polish but is playing a huge of the rise of men's beauty, with the launch of Pleasing causing a 614% and 393% boost for 'Men's Lip Serums' and 'Men's Makeup,' respectively.
FASHION DATA - FRIDAY 12.11.2021
Demand for Bottega Veneta falls 42% after Daniel Lee’s shock leave from the brand
Creative director of Bottega Veneta Daniel Lee's shocking decision in November to resign has negatively affected the brand's popularity online. Over his stewardship, global fashion searches of Bottega Veneta increased by a gigantic 242%, taking the brand to the upper echelon of luxury fashion.
Yet, the brand is already suffering in the short time since the announcement of Mr Lee's departure.
Lovethesales has tracked a sharp drop off of 42% in brand searches for Bottega Veneta in November, compared with the brand's demand figures in November 2020.
FASHION DATA - THURSDAY 11.11.2021
Meghan Markle sends demand for Red Gowns soaring by 317% after attending CFDA awards last night
After attending November 2021's CFDA (Council of Fashion Designers of America) awards, Meghan Markle's bold red gown caught the eyes of global shoppers wanting to reproduce the look.
Looking into the fashion searches of 12 million LovetheSales.com shoppers, we found demand for 'Red Gowns' shot up by 317% in November, compared with October figures. Meghan's choice of shoes for the awards also garnered interest online. The shoe brand 'Guiseppi Zanottii' saw a demand increase of 262% for its footwear, as shoppers aimed to replicate the royal outfit. Meghan's shoe type for the event, a slingback heel, also saw an 18% increase in month-on-month popularity.
FASHION DATA - WEDNESDAY 03.11.2021
Demand for ‘Biker Jeans’ soars by 600%, following Balmain’s collaboration with Netflix’s smash hit ‘The Harder They Fall’
The collaboration between the Netflix western smash-hit 'The Harder They Fall' and fashion house Balmain has married fashion and film lovers alike, causing a wave of fashion searches on LovetheSales.com for western-inspired fashion.
'Tassels,' a staple of western films, saw a 334% rise in demand within a week of the show's release.
Love the Sales' exclusive fashion data also tracked a huge uplift in demand for 'Men's Biker Jeans'. There were 600% more fashion searches for western-styled jeans in early November, compared with the same period in 2020
FASHION DATA - FRIDAY 29.10.2021
Demand for ‘Pink Polka dots’ soars by 358% following Lady Gaga’s looks in the second House of Gucci trailer
After the release of the second 'House of Gucci' trailer on the 28th of October, the outfits worn by acclaimed singer and actress Lady Gaga have received a spike in fashion demand.
The pop icon who plays Patrizia Gucci wears several eye-catching and remarkable outfits. LovetheSales.com data analysts contrasted the release against fashion demand for the prior week, showing a surge for many pieces.
The starkest contrast in fashion demand was 'Pink Polka Dots,' which feature heavily in the trailer. The actress' polka-dot dress led to the pattern receiving a 358% surge in searches. Other impressive increases include public fashion searches for 'Metallic Dresses' whose 132% spike in demand stemmed from Gaga's similar costume in the trailer.
FASHION DATA - FRIDAY 22.10.2021
Harry Styles’ ‘Love on Tour’ outfits influence men’s fashion searches by 400%
Harry Styles' 'Love on Tour' outfits significantly impact men's fashion searches, with his gender blurring style inspiring men to embrace less traditionally masculine clothes. Compared to last year, the fashion impact is clear.
The star's love for sequin vests, which he wore several times on stage, was Harry's most notable influence on men's fashion. His affliction for the clothing caused a 400% spike in shopping searches for men's sequin vests, compared to their average October 2020 searches. Harry's fashion influence on male clothing trends didn't stop at sequins; his colourful silk shirts caused a 50% increase in fashion searches for men's silk shirts, compared to demand from the prior year.
FASHION DATA - THURSDAY 21.10.2021
Emma Raducanu boosts DIOR demand by 250% overnight
After being announced as the latest Dior ambassador, "The Raducanu Effect" was in full swing with the tennis player wearing a Dior dress to the 'No Time To Die' premiere last night.
The announcement did not go unnoticed by shoppers. In just 24 hours, there was a 26% increase in women’s fashion searches on LovetheSales.com for Dior dresses, compared with the previous 24-hour's data.
Being named as Dior's global ambassador is not Emma Raducanu's first venture into women's fashion, with the announcement in September that she became the latest face of Tiffany & Co.
Have a specific Fashion Data request?
Fill out your request below and our data team will respond within 30 minutes.
Lovethesales.com is a global fashion marketplace. Tracking demand and sales data from over 10m global shoppers across 16,000 brands and retailers.
If you would like to use these exclusive data insights for your own editorial purposes, you must credit global fashion marketplace, LovetheSales.com in your article and include a link back to LovetheSales.com.
