Princess Diana influencing fashion searches by 511%
Following the hugely anticipated release of Hollywood biopic ‘SPENCER’
Long after her passing, Princess Diana has remained a style icon and is considered by many as the most fashionable royal.
From ‘The Crown’ to' ‘SPENCER’, biopics centring on the princess are showcasing Diana’s most iconic looks, sending fashion searches spiking across the UK.
Diana’s top 5 iconic looks influencing live fashion searches
As ‘SPENCER’ hits cinemas, Lovethesales.com is tracking a huge uplift in demand for Diana’s fashion and has calculated the top 5 iconic looks from the film, that are influencing live fashion searches.
1. Varsity Jackets +511%
Worn in: 1992
Features in the movie: YES
Demand increased for Varsity Jackets up 511%
Diana’s no.1 look influencing live fashion searches is the red/black varsity jacket she wore in 1992. Demand for Varsity Jackets’ among women shoppers skyrocketed by 511% in the last 24 hours alone.
Diana’s fashion status comes from her universal appeal. Many see gowns and long dresses as the standard for royalty, yet Diana’s personal streetwear style continues to captivate people across the globe.
2. Women’s Blazers +89%
Worn in: 1989
Features in the movie: YES
Demand increased for Women’s Blazers up 89%
Her stylish take on what is otherwise a grey and formal garment has reinvigorated interest with the public, causing a spike of 89% in shopping searches for ‘Women’s Blazers’, in comparison to the last 24 hours.
Blazers are a staple of the upcoming film. From royal duties to casual walks, SPENCER replicates the elegance of the Late-Diana.
3. Womens Red Overcoats +82%
Worn in: 1993
Features in the movie: YES
Demand increased for Womens Red Overcoats by 82%
As many begin to wrap up warm for the cold nights ahead, retailers and brands begin to flog their winter essentials in the hopes of catching our eyes.
The chic red overcoat with its subtle lapels is a key fashion moment, with it increasing public searches (+82%) since yesterday, the brightness of the colour has attracted the public with it brightening up a rather dark time.
4. Womens Tartan Blazers +81%
Worn in: 1989
Features in the movie: YES
Demand increased for Tartan Blazers by 81% (as compared to the prior year)
Kristen Stewart is seen channelling both Diana and British designer Vivienne Westwood in the above shots from the upcoming film. The nod to such British prints has resonated with unsurprisingly with a British audience causing demand for Tartan Blazers to shift upwards by 81%. Tartan clothing overall has had a bump in fashion searches, +25% in the last 24 hours.
5. White Blouses +49%
Worn in: 1981
Features in the movie: YES
Demand increased for White Blouses up by 49%
The film’s use of a ‘white blouse’ showed to be a versatile piece, given its ability to be worn in the workplace it has become a favourite this season.
From the seams to the high neckline, the white blouse has seen public searches rise by 49% in the last 24 hours alone.
Kate matching Diana’s style - causes 614% demand lift for blue blazers
Diana’s fashion influence still reverberates across the world through her daughter-in-laws. Both Kate and Meghan’s numerous nods to Diana have consistently led to a buying frenzy - sending public demand skyrocketing.
Kate was snapped this week wearing a blue blazer and matching skirt, akin to the blazer Diana wore for her 1992 trip to South Korea. Following Kate’s appearance, demand for ‘Blue Blazers’ increased by an astronomical 614%. Fashion searches for ‘Blue Skirts’ also increased by 83%, compared with November 2020 figures.
Fashion searches accumulated from over 10 million UK shoppers using LovetheSales.com.
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LovetheSales.com is a global fashion marketplace. Tracking sales data from over 1,000 retailers worldwide.
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