Search For Nike's Plus Size Active Range Increases by 387%
By Liam Solomon. Wednesday 12th June, 2019.
On Thursday Nike unveilled a new line of curvy mannequin at it's flagship store in Oxford Street, which will become part of its wider roll out to celebrate diversity. The decision has been met with some backlash, The Telegraph argued that the body shape promotes an unhealthy figure, while many publications applaude the move by Nike as a step forward in representing all body types.
Body positive influencers have rushed to the aid of the sportwear giant, showing their support and deeming it a step in the right direction by the clothing brand.
As a platform for fashion shoppers, Love the Sales data team tracks the trends in searches and clicks on our site to determine what is selling across 16,000 brands.
Since Thursday's big reveal, search for Nike's plus size active range has increased, with search for keywords including 'Nike' and 'plus size' increasing by +387% on the site.
The most clicked on item in the range is Nike's One Luxe (Plus Size) Tights, the same product featuring on the plus size mannequin, with clicks on the product increasing by over 200% since the start of this week.
Nike have led the way recently in pushing for proportional representation amongst their clothing lines. The Nike Pro Hijab which was released earlier this year was named as one of the most popular clothing items in the world currently.
The moves have proved popular with shoppers as search for Nike products at Love the Sales has increased by 94% compared to a year ago.
More shoppers are searching for plus size activewear
Nike are not the only brand benefiting from a new wave of plus size shoppers, there has been a notable increase in search for plus size activewear in June. Compared to May, searches in activewear which included the keyword 'plus size' has gone up by +78%, these would include any search with an active keyword in, 'plus size base layer leggings', 'plus size training top'.
Whether you agree or disagree with the move from Nike, it has certainly had an instant impact on more plus size shoppers searching for activewear.
LovetheSales.com is a fashion search engine which brings together over 6 million fashion items across 1000 retailers onto one platform.
For more information on the above please contact.
Liam Solomon
Editor
liam@lovethesales.com
+44 7414 633 197