2020’s 10 Most Wanted Celebrity Swimwear Looks
Hundreds of celebrities jetted off on holiday to the Balearics and beyond when lockdown restrictions were lifted in July, whilst others opted for a UK staycation and some garden sun.
No matter where they might be, the fashionable and famous have been influencing our summer wardrobes as UK celebs’ Instagram feeds garner a wave of attention from fans.
In a week where Brits are sweltering in 33 degree heat, shopping searches for swimwear have shot up by 52%.
LovetheSales.com tracked the swimwear searches of more than 4 million UK shoppers to find out which celebrities influenced the nation’s beachwear this summer.
So, who is the “Queen of Swimwear 2020?”
Top 10 UK celebrities influencing swimwear search in 2020
10. Samantha Faiers, August 9th, 2020. Essex, UK.
Versace Print Bikini - Black. £260.
Demand increase: +18% ‘Versace print bikinis’.
Sam Faiers showed fans that you can still feel fabulous this summer, even without the Marbella backdrop. The reality TV star drew some serious consumer attention to Versace swimwear, taking a striking picture from her house in Essex. In the 24 hours that followed, searches for ‘Versace print bikinis’ increased by 14%.
9. Jacqueline Jossa (Osborne), August 4th, 2020. Ibiza, Spain.
Floral Twist Front Bikini. £15.
Demand increase: +21% ‘Lloral bikinis’.
Jacqueline won over fans on Instagram with an honest discussion about her bikini body commenting “My tips on how to get a bikini body: 1. put on a bikini. 2. Don’t pay any attention to what anyone else thinks! Amen!” The floral summery print bikini struck a chord along with the powerful message behind the post. LovetheSales.com tracked a 21% boost in searches for ‘floral bikinis’ after the post went live.
8. Francesca Allen, August 9th, 2020. St Tropez, France.
Leopard String Tie Bikini - Black & Animal Print. £12.
Demand increase: +22% ‘Leopard string bikinis’.
Francesca was giving out serious FOMO vibes on her holiday to St Tropez. Since uploading the photo on Sunday, page views on ‘leopard string tie bikinis’ shot up by 22%. The form Love Islander, known for her accessorising, has also pushed demand up for straw hats by 15%, since Sunday.
7. Dua Lipa, July 28th, 2020. St Lucia.
Thong Bikini - Lime Green.
Demand increase: +26% ‘lime green thong bikinis’.
The popstar jetted off to St Lucia with boyfriend Anwar Hadid, at the end of July. Dua had fans' hearts melting when she posted a photo of herself in this frilly detailed thong bikini. So much so that demand for ‘lime green thong bikinis’ increased by 21% in August.
6. Leigh-Anne Pinnock, August 2nd, 2020. Santorini, Greece.
Effortless Ribbed Bikini - White. £65.
Demand increase: +33% ‘white ribbed bikinis’.
As co-founder of a swimwear brand, Leigh-Anne knows a thing or two about how to dress on holiday. In her recent trip to Santorini, the Little Mix starlette posed in her ribbed white bikini, with a beautiful backdrop. The Instagram photo certainly had an impact on shoppers, LovetheSales.com tracked a 33% increase in demand for ‘white ribbed bikinis.’
5. Ferne Mccann, August 10th, 2020. Cannes, France.
Crochet Bikini with Chain Neckline - Black. £110. SOLD OUT.
Demand increase: +36% ‘chain neckline bikinis’.
Ferne has been sharing jaw dropping photos whilst summering in the south of France this week. Her latest Instagram posts garnered attention for all the right reasons, with fashion searches shooting up by 36% for ‘chain neckline bikinis’.
4. Zara McDermott, August 7th, 2020. Santa Marina, Greece.
Cut Out Tie Front Micro Bikini - White. £20. SOLD OUT.
Demand increase: +44% ‘cut-out front bikinis’.
Zara McDermott has been the ultimate swimwear influencer this summer, partnering with Boohoo and Ann Summers to show off their collections. However, it was her white cut out front bikini from brand Oh Polly that boosted swimwear searches. Whilst at a luxury resort in Santa Marina, the reality star posed in the skinny bikini for her 1.4 million followers and in just 24 hours the piece sold out online. Fans have been eagerly searching for similar styles on LovetheSales, with demand for ‘cut-out front bikinis’’ increasing by 42%.
3. Michelle Keegan, July 27th, 2020. Ibiza, Spain.
Leopard Print One Piece Swimsuit.
Demand increase: +49% 'leopard print swimsuit’.
The soap actress has had to quarantine for two weeks after coming back from Spain, but she put in a recent post on Instagram, “14 days in quarantine, worth it”. Michelle wore a number of leopard print outfits on her holiday, but it was her one piece that tracked the most searches online. Demand for ‘leopard print swimsuits have shot up by 46% in August.
2. Rita Ora, August 8th, 2020. Ibiza, Spain.
Puff Sleeve Blue Lagoon Bikini. £195. SOLD OUT.
Demand increase: +54% ‘puff sleeve bikinis’.
Rita has been sunning herself in Ibiza since the start of August. Whilst there, the popstar has been sharing with her 16 million followers her holiday swimwear. The singer's face mask conscious outfit has drawn the most attention online and demand for ‘puff sleeve bikinis’ has jumped by 48% as a result.
1. Amanda Holden, August 3rd, 2020. UK.
Miami Ring-Embellished Triangle Bikini - Red. £94. 52% off.
Demand increase: +55% ‘red bikinis’.
Amanda wowed her 1.5 million Instagram followers with this glistening holiday snap, hashtagging it ‘#greatbritishstaycation’. The BGT judge had 55% more shoppers searching for ‘red bikinis’ in the week following the Instagram post. Amanda’s stunning staycation picture has made her the queen of swimwear in 2020.
Celebrity Stylist, Jessi, commented on Amanda’s swimwear influence, “Amanda looks incredible in her summer swimwear.”
“The fact that she beat out girls half her age, in this list of fashionable celebrities, shows how well loved she is among women in the UK. She is proudly showing off her amazing physique and who wouldn’t want to look that good in their 40s?”
Stuart McClure, co-founder of LovetheSales.com, commented on celebrities influencing swimwear searches, “Each year we tend to see a big surge in demand for celebrity style swimwear. The bikinis and one piece suits on show in our list range in price from £195 to £12 and luxury to high street, but all have one thing in common, they’ve really captured the imagination of Instagram - which is now the number one source of fashion info for millions of women. Shoppers eagerly await celebrity holiday photos as they want to replicate these trending looks on their own holidays.”
Analysis is based on search data, page views and sales metrics of 4 million British shoppers searching 6 million fashion items on LovetheSales.com.
LovetheSales.com is a global marketplace for online shopping and discounts.
