Science Reveals The Most Popular Celebrity "Maskdrobes” of 2020
Data uncovers the biggest face covering trends as approved by UK and US stars - and what do celebrities’ mask choices reveal about their personalities?
As face coverings are now mandatory in many countries across the globe, celebrities are using all manner of masks, scarves and bandanas to showcase their personality and flair for fashion whilst staying safe. The hottest looks in celebrities’ ‘maskdrobes’ range from colourful brights, bold prints and subtle neutrals.
Research by LoveTheSales.com uses AI to discover the most coveted choices, as loved by the biggest UK and US stars. The data also reveals whose masks proved a hit with shoppers and resulted in an increase in search demand.
The top ten fan favourite UK maskdrobes which received the most love on Instagram:
2) Tanya Burr - @tanyaburr - 23rd July 2020
Tanya is known for her style credentials and her choice of mask is no different. Not afraid to stand out from the crowd, during the summer heatwave, she accessorised her vibrant orange dress with a clashing black and gingham face mask. The bold choice was a hit with shoppers - searches for ‘black and white mask’ grew by 25% in the UK the week following her post.
3) Lily Collins - @lilyjcollins - 15th July 2020
Actress and model Lily Collins shows the versatility of a bandana - using the garment as a face covering for her travels. The monochrome design perfectly complements her breton top.
4) Maisie Williams - @maisie_williams - 10th August 2020
Game Of Thrones fan favorite, Maise Williams, who is known to push the envelope with her style, surprised fans this month when she was spotted wearing a functional white mask. She paired the plain garment with a bold t-shirt dress and multicoloured trainers for an effortless look.
5) Lewis Hamillton - @lewishamilton - 7th August 2020
It’s a sleek and aerodynamic black spandex mask for F1 superstar Lewis Hamilton as he donned the protection in early August alongside a quirky MadHappy designed ‘Local Optimist’ sweater (which have now sold out).
6) Cara Delevinge - @caradelevingne - 17th July
Cara really brought home the COVID safety motif and shared a pic of herself wearing a plain and functional white mask on Insta with the hashtag #WearADamnMask in mid July. The message obviously resonated with the public as the shot received 900k likes and more than 2,000 comments.
7) Ferne McCann - @fernemccann - 13th July 2020
Proving that masks are a ‘must have’ for any activity, Fearne McCann decided to go for a sporty grey jersey mask for her summer workout. The athletic fabric choice saw searches for the ‘jersey masks’ increase by 57% in the fortnight after. She paired the grey mask with a black vest and short two-piece. Reminding fans she’s still a fashionista at heart, she added a matching grey scrunchie.
8) Joe Sugg - @joe_sugg - 11th August 2020
Letting his bold outfit choice take centre stage and perhaps taking style tips from Lewis Hamilton, Joe decided to keep his maskdrobe simple with a plain black spandex mask.
9) Gemma Collins - @gemmacollins1 - 8th August 2020
The GC proved how much of a savvy businesswoman she is when she shared a selfie wearing a branded ‘GC’ pink mask. She perfectly coordinated the mask with a silky pink top. Not everyone was a fan of the branded mask - search demand was down by almost a quarter (23%) the week following her Instagram post.
10) Vicky Pattison - @vickypattison - 6th August 2020
Following the guidelines Vicky donned a blue and white surgical when attending her laser hair removal appointment. Despite the mask not being the most fashion-forward item, fans went wild for the look, racking up more than 26,000 likes.
The top ten fan favourite US maskdrobes which received the most love on Instagram:
1) Iskra Lawrence - @iskra - 30th July 2020
Iskra reminded her followers that even when working out you can look chic with your mask choice. She teamed her pastel Aerie leggings and top with a contrasting leopard print mask. The fun accessory was given the thumbs up from over 274,000 of her followers and search demand for animal print face coverings shot up by nearly a third (29%) in the week after Iskra shared hers.
2) Chrissy Teigan - @chrissyteigan - 29th July 2020
Chrissy Teigan also favours a black spandex mask. The star wore her favourite mask to a doctor's appointment as she reminded fans to mask up and attend their routine breast scans and smear tests. Over 1.1 million of her fans agreed and gave the post a like.
3) Ariana Grande - @arianagrande - 2nd August 2020
Another celebrity choosing form over fashion is Ariana Grande. Usually not afraid to push the style boundaries, Ariana surprised everyone with her understated mask choice. She teamed the plain white surgical mask with a pair of bold sunglasses as a nod to her fashion flair.
4) Jesssica Alba - @jessicaalba - 4th August 2020
Jessica Alba showed that families that mask together stay together. The Alba family all sported reusable cotton masks from The Honest Company. Jessica’s endorsement of the brand resulted in an increase of almost a quarter (24%) for online searches of The Honest Company.
5) Vanessa Hudgens - @vanessahudgens - 8th July 2020
Vanessa Hudgens demonstrated her love of the colour gold. She is a fan of layering necklaces and bracelets and made sure her black and gold glitter mask matched the metallic tones of her jewellery when she showed off her mask to fans.
6) Shay Mitchell - @shaymitchell - 24th June 2020
Another celebrity keen to push the safety over style message is Shay Mitchell. She explained in a recent selfie that her fun choice of shades were to dress up and add interest to her plain choice of mask.
7) Jennifer Lopez - @jlo -4th August
Proving that masks can still be functional and fun, JLo showed her love for glitz and glam when she shared a selfie of her pink sequin mask. Urging fans to wear a mask she captioned the post ‘wearing is caring’ and over 1.8 million of her fans agreed. It was such a hit with her followers that search demand for glitter masks grew by 40% the following week.
8) Justin Bieber - @justinbieber - 29th July 2020
Justin Bieber let his clothes do the talking when he was photographed wearing designer tracksuit bottoms and a statement t-shirt. His black spandex mask was not the only accessory he added to the look - he finished it off with a bucket hat.
9) Miley Cyrus - @mileycyrus - 8th May 2020
Miley is known for her outlandish outfit choices and her face covering is no exception. Explaining on her Instagram post that they can still be fashion forward she shared a photo of her mask which was adorned with a bright tongue motif. The mask shot received huge support - scoring more than 341,000 likes.
10) Amber Rose - @amberrose - 21st May 2020
Always one to make sure she’s looking her best, Amber Rose shared a photo of herself and her aesthetic doctor posing in their surgical masks ahead of her botox appointment - an important reminder to fans to mask up for beauty appointments.
Stuart McClure, co-founder of LovetheSales.com, says, “Now that face coverings are mandatory in many situations across the globe, it is encouraging to see celebrities setting an example to their fans. Whether they are opting for a fashion-forward mask or favour a functional surgical mask, celebrities are picking up the mantle to spread the word of COVID safety as a public service.
The data proves that we are influenced by celebrities' choices and if we are searching for and buying masks after seeing our favourite stars wearing them, that can only be a good thing!”
Celebrity fashion stylist, Jessie Stein, adds, “Celebrities are well known for influencing what we wear but now they are taking up the more important job of guiding our decisions when it comes to staying safe. Their ‘maskdrobes’ are potentially far more impactful than government messaging, especially for young people who trust their decisions.
Since it looks like we are going to be wearing face masks for the foreseeable future, it is not surprising that some celebrities are turning to more aesthetically pleasing masks. Face coverings are becoming a fashion accessory in their own right! Not only are celebrities encouraging us to wear a mask in order to keep safe they are also showing us that we can still be on-trend at the same time.”
Analysis is based on search data, page views and sales metrics of 4 million British shoppers searching 6 million fashion items on LovetheSales.com.
LovetheSales.com is a global marketplace for online shopping and discounts.
