Harry Styles Fashion Data
FASHION DATA - FRIDAY 27.05.22
Harry Styles causes (182%) surge for ‘multicolour t-shirts’ after creating ‘daylight’ music video
(+182%) surge in fashion serarches for ‘Multicolour T-Shirts’ (as compared to the prior 24 hours)
(+50%) increase in fashion searches for ‘Red Waistcoats’ (as compared to the prior 24 hours)
(+38%) increase in fashion searches for ‘Beaded Necklaces’ (as compared to the prior 24 hours)
FASHION DATA - FRIDAY 01.04.22
Harry Styles creates a Friday shopping surge (+212%) for ‘Men’s Jumpsuits’ after ‘As it Was’ music video
(+212%) surge in fashion demand for ‘Men’s Jumpsuits’ (since the release of the music video)
(+150%) increase in fashion demand for ‘Men’s Red Coats’ (since the release of the music video)
(+61%) increase in beauty demand for ‘Men’s Nail Polish’ (since the release of the music video)
(+36%) rise in fashion demand for ‘Men’s Sequin Trousers’ (since the release of the music video)
FASHION DATA - THURSDAY 24.03.22
Harry Styles’ ‘Harry’s House’ teaser creates (+145%) rise in demand for ‘Flare Jeans
(+145%) surge in fashion demand for ‘Men's Baggy Trousers’ (as compared to the prior 48 hours)
(+82%) rise in fashion demand for ‘Men’s Embroidered Tops’ (as compared to the prior 48 hours)
(+23%) increase in brand searches for designer ‘Molly Goddard’ (as compared to the prior 48 hours)
