LovetheSales.com AI Creates the Ultimate Influencer of Instagram
LoveTheSales.com has carried out the first study of Instagram using artificial intelligence to discover what really goes into making the world's ultimate influencer.
AI identified the 500 most Insta-famous people on the planet (those who rose to fame thanks to social media). It then analysed the locations, clothing, brands, pets, poses and objects they use in tens of thousands of their photos, to generate ‘likes’ from their followers.
Our data pulls back the curtain on how the Insta-famous live, from what they’re wearing to where they go.
The ultimate male & female influencers of Instagram
From one million data points, AI has created India & Isaac, the two perfect influencers on Instagram.
India & Isaac are an amalgamation of the best working parts from each of the 500 influencers.
What do they represent?
Once AI identified the most popular characteristics from 50,000 influencer images, our AI artist brought the data to life and created two visual representations of the perfect male and female Insta-influencers.
Meet India
The right fashion choices are imperative to achieving Insta-fame.
For women, white dresses accessorised with hats and handbags are best for generating ‘Likes.’
That’s why our AI female influencer, India, is draped in a white Moschino T-shirt dress with hat and handbag.
The AI identified Disneyland Resort as the best backdrop for female Insta-feeds and dogs as their favourite furry animal to drive likes.
Meet Isaac
Men looking to generate the most love on Instagram should wear a figure-hugging shirt (preferably abs revealing) and accessorise with sunglasses.
Isaac has been generated wearing Chanel bucket hat and a pair of aviators.
According to the artificial intelligence programme, male influencers prefer feline friends to dogs and are more love from their fans when Teslas are in their shots.
Another crucial accessory for the Insta-famous is a camera and phone - both feature as the top five objects for males and females - proving that every aspiring influencer needs to be poised and ready to capture content at any time.
What is the ‘secret sauce’ to the perfect Instagram image?
“What should I post on Instagram to get more engagement?”, is a question every aspiring influencer asks.
But it’s only with our clever AI technology and data science boffins, that we’ve discovered the ‘secret sauce’ to the perfect Instagram image.
Through analysing 50,000 of the most engaging images on Instagram, we’ve pulled together this exclusive recipe for the perfect Instagram photo.
By unveiling the most engaging elements of an Instagram photo, this equation gives budding social media stars the recipe to get maximum engagement from a post.
Here are the equation values:
MPB: most popular brand
FB: fashion brand
LOC: location
OBJ: objects
CLO: pieces of clothing
MPC: most popular celebrity
MPA: most popular animal
NPI: number of people in the image
Most popular fashion brands on Instagram
Women
Artificial Intelligence scoured 50,000 images and correctly identified the favourite fashion logos of the Insta-influencer.
For the first time, we can reveal which brands are driving the ‘likes’ on an influencer’s feed.
AI identified Moschino as the most likeable brand on Instagram, closely followed by Christian Dior and Gucci.
Here are the official top 10 most popular fashion brands for women:
Moschino
Christian Dior
Champion
Gucci
Adidas
Balenciaga
Nike
Prada
Chanel
Fendi
Men
Sportswear brand Adidas took the winning spot for driving the most ‘likes’ in male influencers’ images.
The science reveals that male influencers and their followers also favour Gucci, Supreme, Balenciaga and Nike - making up the top five most coveted brands for males.
Here are the top 10 most popular fashion brands for men:
Adidas
Gucci
Supreme
Balenciaga
Nike
Champion
Guess
Balmain
Vans
Tommy Hilfiger
Out with the ‘Selfie’ In with the ‘Bathie’
One of the big trends found from the analysis was the introduction of the influencer ‘Bathie’ pose.
Many Insta-post trends have come and gone, including 2017’s hugely popular ‘rainbow light filter’.
Influencers are constantly pushing the boundaries to increase engagement, and the ‘Bathie’ is set to take over 2020.
With great lighting and all the elegance of a french film noir, the bathtub selfie is the perfect pic for your feed.
As the world goes into lockdown, influencers are finding new ways to rack up ‘likes’, in their own homes.
The annual cost of living as an Instagram star
From fancy sports cars to designer clothes and luxurious location shoots…What does it cost to live the influencer lifestyle?
Our data team analysed the cost of popular items that influencers showcase in their most engaging imagery.
To be Insta-famous it costs an incredible £633,267 a year minimum.
Lifestyle costs are calculated from annual spend on travel, dining, fashion and jewellery, living expenses and vehicle transport.
1. Accommodation of choice: Las Vegas
Annual cost: £54,502
2. Restaurant of choice: McDonald’s
Annual cost: £2,113
3. Mode of transport: Lamborghini Aventador
Annual cost: £350,000 (1 per year)
4. Holiday destination of choice: Disneyland
Annual cost: £7,600
5. Item of jewellery: Cartier
Annual cost: £50,000 (1 per year)
6. Fashion wardrobe: See top 10 male / female brands
Annual cost: £169,052
Ultimate influencer home workouts during lockdown
During a worldwide lockdown, it’s imperative to keep yourself active whilst stuck indoors.
We’ve taken inspiration from the Insta-fitness elite and reveal their popular workout hacks that you can do at home.
Here are the most popular at-home workout routines, as confirmed by artificial intelligence:
1. Yoga
Influencer: Lydia Rose
Influencer: Sommer Ray
Influencer: Michelle Lewin
Influencer: Paige Hathaway
Influencer: Tianna Gregory Cook
Influencer: Kayla Itsines
Influencer: Jen Selter
Influencer: Sandra Prikker
Influencer: Whitney Simmons
10. Strength and power leg routine
Influencer: Mateo Carvajal
LoveTheSales.com has collaborated with artist Scott Castles to create two characters, Isaac and India, who represent the ‘secret sauce’ of influencer success, highlighting the brands, objects, poses, clothes, pets and locations that make someone Insta-famous.
Lovethesales.com partners with more than 1,000 of the world’s biggest brands and retailers and is the biggest discount fashion marketplace in the world.
52,000 images were sourced from most engaging Instagrammers’ images between October 2019 - March 2020.
