Amazon's Prime Day Website Crash Cost Nearly $100 Million in Sales
Released on 16th July 2018
At 15:04 (Eastern Daylight Time, USA) on Monday 16th July, Amazon was likely not primed for what was potentially the most nervous 63 minutes of the business' existence - its site went down during what was likely to be their busiest day of trading ever. Yes, the web giant's site was in turmoil.
Prime Day 2017 was huge, netting Amazon $2.41 billion of sales globally. An hour outage on a day that big means a huge volume of lost sales. Prime Day 2018 was predicted to be even bigger.
Prime Day 2018 outage
Predicted sales on the day: $3.4 billion
Sales per minute: $1,574,074
Outage: 63 minutes
Lost sales during outage: $99,166,667
Stuart McClure
Founder & CMO, Love the Sales
stuart@lovethesales.com
07515 731 960
About LovetheSales.com
LovetheSales.com is the world’s first and largest retail sales aggregator, enabling consumers to find and compare every product on sale, from 100s of retailers, to find the best prices on the brands and products they want. It features over 1,500,000 sale items on the site across all of its regions.
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