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FitFlop

FitFlop sale

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Look good and feel good in FitFlop footwear. With a mission to empower consumers to live an active and fulfilled life, FitFlop was founded in 2007 offering a collection of on-trend comfortable footwear.

FitFlop’s range of ergonomic sandals, slippers, boots, trainers and more will convert you to comfortable footwear that doesn’t compromise style. The brand works with leading biomechanic technicians to engineer the comfiest shoes on the market.

Defined by its microwobbleboard midsoles, the shoes absorb shock and diffuse pressure, providing undeniable comfort. Designed with an innovative mix of beauty, brains and biomechanics - FitFlop is a leader in the future of footwear.

What is better than comfy shoes at clearance prices? Shop our sale of FitFlop sandals, slippers, FitFlop boots and FitFlop trainers.

FitFlop FAQs

What are the benefits of FitFlops? FitFlop shoes aim for both muscle toning and comfort. Developed by a personal trainer with input from a biomechanical engineer, FitFlops have a thick midsole that encourages wearers to use feet and leg muscles more efficiently while walking.
Are FitFlops good for your feet? FitFlop footwear helps to accentuate the movement of the foot from head to toe. The supportive microwobbleboard midsole provides good protection for the foot arches and excellent cushioning for the body.
Who founded FitFlop? Marcia Kilgore is the founder of shoe brand FitFlop and beauty line Soap & Glory. Marcia collaborated with expert biomechanists, Dr David Cook and Darren James.