Global demand for adult toys Surges during COVID-19 lockdown
With a third of the global population on coronavirus lockdown, couples are using this time to find new ways to lift their spirits and reconnect with each other. More people are searching for bedroom toys online than at any time in history. In addition, search for contraception and pregnancy tests are also spiking, confirming that more couples in lockdown are getting physical.
Brand new data shows which countries have taken the lead in the bedroom…
Top stories
Brazil has seen the biggest global increase in demand for bedroom toys (+126%) while U.S.A search DOUBLES! GO TO STORY
Most hunted product categories in lockdown are vibrators and bondage gear. GO TO STORY
Condoms and pregnancy tests are up by 96% and 64% as people become more sexually active during lockdown. GO TO STORY
Why are people looking to spice up their relationships in lockdown? GO TO COMMENT
Countries with the highest demand increase for bedroom toys
Year on year comparison of worldwide searches in April 2020, compared to April 2019.
South America’s most populous country, Brazil, has seen the biggest global increase in demand for bedroom toys. Brazilian’s have been searching for x-rated products 126% more this April, then they did in April 2019. With all public gatherings forbidden, including public soccer matches, Brazil’s residents are looking for new ways to entertain themselves.
Argentina has seen the second-biggest hike in demand with 120% closely followed by Italy (+118%), Colombia (+115%) and USA (+100%).
The UK rounded out the top 10 list with demand up by nearly three quarters last month (72% increase in April 2020 vs April 2019).
Bedroom toys and sexy lingerie lift the lockdown spirits
Search for adult toys across the board have increased as a result of the COVID-19 lockdown, but some product categories are more popular than others.
The Australian and US public are searching for bondage gear 125% and 83% more this April. Lingerie is also a big hit for Australians, searches are up by 53%.
Lingerie and vibrators are highly desired amongst South Africans, consumer demand is up 122% and 124% respectively on these products (April 2019 vs April 2020). With no outdoor activities allowed, South Africa’s residents are looking for other ways to keep themselves occupied indoors.
Italy has seen a big jump in demand for gags with searches up 123%, followed by the UK (+50%) this April.
Top countries searching for ‘bondage gear’ (whips and handcuffs)
Australia +125%
Germany +102%
Canada +90%
USA +83%
South Africa +82%
Top countries searching for ‘lingerie’
South Africa +122%
Italy +120%
India +83%
Australia +53%
UK +50%
Top countries searching for ‘vibrators’
South Africa +124%
Canada +121%
USA +83%
Australia +50%
UK +47%
Top countries searching for ‘gags’
Italy +123%
UK +50%
USA +49%
Nigeria +46%
Canada +25%
Pregnancy tests and condoms on the rise - are more people worried about falling pregnant?
During the lockdown, people are getting more frisky than ever before, searches for condoms and pregnancy tests are up 96% and 64% this April, compared to this time last year. Even though more people are having fun in the bedroom, there are still concerns for the future.
Top countries searching for ‘condoms’
Canada +174%
South Africa +125%
Australia +83%
USA +50%
UK +49%
Top countries searching for ‘pregnancy tests’
South Africa +84%
Philippines +83%
Canada +52%
USA +54%
Australia +49%
Demand increase for all figures - April 2019 vs April 2020.
Why are we buying more bedroom toys in lockdown?
These uncertain times have proven to be the perfect time to reconnect with your other half and demand for adult toys is surging across the globe.
Stuart McClure, co-founder of LovetheSales.com said “Couples isolating together have more time in each others company than they usually would with a 9-5 job.
Partners are spending this time to reconnect and try new things. Lockdown is a perfect time to explore your likes and dislikes and we are certainly seeing this with the increasing demand for bedroom toys.
The Fifty Shades franchise certainly helped this by bringing these type of toys into the mainstream, removing out-dated stigmas behind buying toys for your partner in the bedroom.”
LovetheSales.com stores data from more than 16,000 brands that appear on the site.
LovetheSales.com is a global marketplace for shopping discounts, the platform partners with more than 1,000 online retailers.
